Home » Privacy Statement


This privacy policy sets out how Moody Direct Ltd collects personal information from various sources including our websites, through direct marketing, and by phone calls.

With your explicit consent, we may collect the following information:

  • name and job title;
  • contact information including email address;
  • demographic information such as postcode, preferences and interests;
  • and other information relevant to customer surveys and/or offers.

We use this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping;
  • We may use the information to improve our products and services;
  • We may periodically send promotional emails or surface mailers about new products, special offers or other information which we think you may find interesting using the email or postal address which you have provided;
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail, but only by the methods you have provided consent for us to use.
  • We may use the information to customize the website according to your interests.

We operate a number of websites at moodydirect.com, daken.co.uk, alfredandco.com, brewerysupplies.co.uk, directpumps.com, directvalves.co.uk, gasketwarehouse.com, homogeniserworld.com, keofitt-uk.com, moodyheatexchangers.com, moodyhomogensier.co.uk, moodyhomogenisers.co.uk, moodymachine.co.uk,  moodymachining.com, moodypackaging.co.uk, moodyportal.com, moodyprojects.co.uk, moodyseparator.com, moodyseparators.com, moodyservice.com, moodyspares.co.uk, moodytabletprocessing.com, ploughing.co.uk, rannie-gaulin.com, swiftparts.co.uk, ukheatexchangers.co.uk, and wincantoncheesesystems.co.uk.

When anyone visits any of our websites, we use Google Analytics to collect certain Internet information and details about the visitors. This is done so we can find out things such as the number of visitors to the various pages and areas of the website.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Google Analytics tracking uses cookies in order to provide meaningful reports about website visitors. However, Google Analytics cookies do not collect any personal data about website visitors.

Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports.

Additionally, Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for a domain send data only to the servers for that domain. This effectively makes Google Analytics cookies the personal property of your website domain, and the data cannot be altered or retrieved by any service on another domain.

Specific information about the cookies that Google Analytics uses can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Our website may contain links to other websites of interest. This privacy notice does not cover the privacy on those websites and we suggest that you read the privacy statements on those websites when you visit them.

We store data about our customers in our CRM database which we may subsequently use for marketing purposes. We also record information about work undertaken by us against a customer to assist with future jobs we may undertake for said customer. The data we record may include but is not limited to the customer name, company name, postal address, email address, phone number, mobile number, and preferences for receiving marketing information if the customer has given their consent. Our database is encrypted using an encryption key associated with an authorised user’s ID to prevent unauthorised access.

We occasionally send customers that have given their consent to receive electronic marketing information via email. We gather statistics about emails being opened and links within the email being clicked to measure the success of particular marketing campaign.

We occasionally send customers that have given their consent to receive marketing information by post.

Many of our websites are built on the WordPress platform and are hosted on web servers provided by Clook (Sub 6 Ltd). The  WordPress platform collects anonymous data about users’ activity on the website which enables us to make improvements to the site. On some websites, it is possible to post comments requiring the users’ name and email address.

We use social media platforms Facebook, Twitter, Instagram and LinkedIn to keep in touch with our customers. Private messages sent through these channels are removed once they have been resolved.

When you call us, we may take the opportunity to advise you about your personal data and how we use it. Whilst we don’t record our phone calls, we may, with your consent, amend or add your details to our marketing database.

All emails sent to us, including file attachments, are monitored and checked for viruses and other malicious software by a third party operated by Maysoft, Inc (https://www1.maysoft.com/SpamSentinel_Hosted).

All emails sent by us, including file attachments, are monitored and checked for viruses and other malicious software by Eset Endpoint Antivirus (https://www.eset.com/uk/business/endpoint-protection/).

Please note that whilst all emails and any attachments have been scanned for the presence of computer viruses, it is always advisable to run a virus check on emails and attachments before opening them since Moody Direct Ltd accepts no responsibility for loss or damage caused by software viruses.

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes;
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at data.protection@moodydirect.com

We will not sell, distribute or lease your personal information to third parties, and we would only share your personal information if we are required to do so by applicable law. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You have the right of access to the data we hold about you. You can request a copy of the data we hold about you by writing to data.protection@moodydirect.com

You also have the right to be forgotten and for your details to be removed from our marketing database. You can make such as request in writing by writing to data.protection@moodydirect.com

You can contact us by calling us on +44 (0)1777 701141, by sending an email to data.protection@moodydirect.com, or you can write to us at:

Moody Direct Ltd
West Carr Road
DN22 7SN